Member's Mark Rebrand — Paul Lloyd Butterfield / Creative

Member's Mark Rebrand

Sam’s Club wanted to transform Member’s Mark from a house brand into a brand people could actively choose and trust. We immersed ourselves in the products, sourcing, and customer experience to uncover a simple idea that could express quality and care across an extraordinarily diverse portfolio.

The resulting brand system came to life across identity, packaging, retail, digital, and social—helping elevate Member’s Mark into the fastest-growing private-label brand in the U.S.

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