Director’s Cut

Man X Nature

Climate change is something we all feel urgency to take action on, and sustainability has become a hot topic for most businesses. And yet making the sustainable choice might not always seem like the best business decision. Cisco wanted to change that by showing how their new smart building technology could benefit both humans and nature.

We went to Iceland, where the results of climate change are ever present, to tell the story of how, with the right technology, these two worlds can both thrive. We told our story across television, radio, social and OOH. And our message was well received.

2022 B2 AWARDS:
Product launch/relaunch, Gold

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