Cisco Circular Design

It’s easy to judge a book by its cover, and when packaging appears to be damaged, that affects the customer’s confidence of the product itself. However, it’s what is on the inside that counts.

As part of Cisco’s sustainability efforts, they wanted to reduce the number of cardboard boxes used while ensuring customers understand that although the packaging may be damaged, that doesn’t mean the product itself isn’t still in pristine condition.

We created a series of box patches that not only save resources, but also create awareness so customers appreciate their contributions by receiving a blemished box.